The challenge of the website and branding of Poppy Garden Preschool was expressing warmth and safety while being uniquely memorable and modern.
Any parent could agree that its very important to research your child's potential preschool. It is a small site but people tend to be thorough when reading it.
Visitors tend to directly read about the teacher or read the details about the program. The single most important purpose was the contact form.
As the only Waldorf Preschool in the area, brand recognition grew fast. Marketing was through flyers, Facebook and email. The school filled quickly.